Take the guesswork out of Marketing

Relevant, Insightful and Actionable Analytics

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You know that better digital analytics would improve your marketing results, but...

Your team doesn’t have time?

You haven’t got the skills in-house?

You’re not sure where to start?

Your data is in silos?

You don’t trust your data?

If your team doesn’t include a digital analytics expert, I’m here to help.

Introducing Annie

My passion is using data to improve marketing results, though intelligence and activation.

As an experienced senior marketer and digital analytics consultant I use data and insights to improve your marketing strategy,  conversion and ROI.

More than just a data jockey, I ask ‘so what?’ of insights and offer strategic thought and recommendations.

I work with brands at all stages of digital analytics maturity – from those who are just getting started, through to more advanced teams looking for additional expertise to drive full value from their investments.

SERVICES

The right solutions at the right time for your business.

Data strategy and collection

Guidance on which data sources, metrics and technology are relevant to help you make better decisions. Roadmaps, planning, collection, integration and validation of data.

Attribution

Understand the incremental effect of your marketing channels throughout a customer journey.  Which activity is working better?  Where could you re-allocate budget for better results?

Reporting and Visualisation

Focused, efficient reporting, visualisation and automation can significantly reduce ongoing manual effort and free up time for interpretation and action.

Analysis, Insights and Strategy

Deep analysis and strategic insights help you make decisions on development priorities, better understand and predict your customer behaviours, plan your marketing strategies and improve customer experience.

Testing and Optimisation

Use easily accessible analytics and mar-tech platforms to deliver segmented, personalised user experiences and optimise your marketing budget.

Google Analytics Expert

Tap into the expertise of an advanced user of Google Analytics and GA360 to get the most out of this technology. Or up-skill your team with training in Google Analytics, GA360 and DataStudio.

How I help brands

I get it

My clients often tell me that they appreciate that I ‘get it’. As a strategic marketer who has walked in shoes like yours for many years, I understand your world.

I don’t promote digital analytics as an end in itself but rather a means to drive better marketing intelligence, strategies, tactics and outcomes.

I consider myself as an extension of your team, committed to helping you achieve your marketing goals, with no conflicting vendor partnerships or KPIs.