Helping brands make smarter marketing decisions.

Annie Clare Consulting was founded to help brands take the guess work out of marketing through data-driven marketing insights, strategies and optimisation.

After many years as a senior in-house marketer I  joined a web analytics consultancy in 2015, where I developed specialist expertise in digital marketing analytics. I was lucky to work with a number of large enterprise clients operating at the forefront of marketing analytics.

I saw the opportunity to help smaller marketing teams benefit from marketing analytics, without needing to invest in enterprise analytics tools or a full time in-house analytics team.

If your brand has important digital assets or a significant digital marketing budget, but you lack the analytics expertise to optimise your investments, then I’m here to help.

Working with Annie

I get it

Many of my clients say my main point of difference is that I ‘get it’. For many years an in-house marketer, this innate understanding complements my specialist analytics skills.

Science & Art

Digital analytics is an important contributor to decisions, but decisions are not always black and white. I believe in supporting data-informed decision making – a combination of art and science.

Data Demystified

I use plain language and I’m all for democratising data, making it accessible and usable across your business. I can also coach and support you to extract, create and present their own insights.


With no affiliation to technology or media vendors, I recommend the best solutions for your needs, that you can manage and that offer you good ROI.

Lean & flexible

As a freelancer, I operate efficiently and effectively, with minimal business or staff overheads. I pass this benefit on to you. We can agree a service model that suits your needs.


I  genuinely love helping businesses achieve better results. I am passionate about enabling organisations to embrace and use data, no matter where you are in your digital analytics journey.

We can agree a service model that suits your needs.