Annie Clare Consulting was founded to help brands take the guess work out of marketing through data-driven marketing insights, strategies and optimisation.
After many years as a senior in-house marketer I joined a web analytics consultancy in 2015, where I developed specialist expertise in digital marketing analytics. I was lucky to work with a number of large enterprise clients operating at the forefront of marketing analytics.
I saw the opportunity to help smaller marketing teams benefit from marketing analytics, without needing to invest in enterprise analytics tools or a full time in-house analytics team.
Digital analytics is an important contributor to decisions, but decisions are not always black and white. I believe in supporting data-informed decision making – a combination of art and science.
I use plain language and I’m all for democratising data, making it accessible and usable across your business. I can also coach and support you to extract, create and present their own insights.