Editing Google Analytics Channel Groups

by Annie Clare June 12, 2020 Attribution, Google Analytics

While the out-of-the-box Default Channel Groups offer a very good start for organising your attribution reporting, there are usually a

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UTM tags in a nutshell

by Annie Clare June 06, 2020 Attribution, Google Analytics

UTM tags (aka campaign tags) are a key component of Attribution in Google Analytics. Find out everything you need to

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Three foundation ingredients for Google Analytics attribution

by Annie Clare June 01, 2020 Attribution, Digital Analytics, Google Analytics

Three foundation ingredients set you up for using channel attribution in Google Analytics: campaign tagging, conversion metrics and attribution dimensions.

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Don’t let aggregated metrics get in the way of insights –Using Google Analytics segments for meaningful insights.

by Annie Clare May 01, 2020 Digital Analytics, Google Analytics

It doesn’t take much expertise or effort to dig a little deeper into your Google Analytics data and turn up

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Is it time to review (and use) your digital marketing data?

by Annie Clare April 20, 2020 Digital Analytics

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