While the out-of-the-box Default Channel Groups offer a very good start for organising your attribution reporting, there are usually a
UTM tags (aka campaign tags) are a key component of Attribution in Google Analytics. Find out everything you need to
Three foundation ingredients set you up for using channel attribution in Google Analytics: campaign tagging, conversion metrics and attribution dimensions.
It doesn’t take much expertise or effort to dig a little deeper into your Google Analytics data and turn up