Google Analytics set-up

Where are you on the Google Analytics maturity continuum:

    • You know you need Google Analytics, but not sure where to start?
    • You have Google Analytics, but not confident the data is accurate? Or not finding the current data helpful?
    • You gave a good current Google Analytics set up but want to lift to an advanced level for a step-change in strategy, insights, segmentation, activation and conversions?

Get started with a free Google Analytics Audit and Plan

Request Free Audit

An initial Google Analytics set-up includes:

  • Understanding your website and marketing objectives
  • Defining the data and metrics that will help understand your customers and achieve you objectives, along with thew solution design for achieving this
  • Administration of your Google Analytics account, property and views, to ensure relevant and accurate data is collected
  • Enabling ‘out of the box’  Google Analytics on your site
  • Using Google Tag Manager and Google Analytics, configuring tags and customisations to deliver your data and insights requirements
  • Setting up campaign tagging protocols and channel group settings for attribution
  • Integration of multiple data sources, if required
  • Setting up custom reports and dashboards for easy access to the data
  • Coaching your team on any of the above, and on using and interpreting GA data.

If you already have Google Analytics on your site, an Audit and Update includes:

  • Understanding your website and marketing objectives
  • Auditing your current Google Analytics configuration for accuracy and suitability to inform your objectives
  • Defining and delivering any necessary changes to your current configuration to address any gaps or issue found in the audit
  • Setting up custom reports and dashboards for easy access to the data
  • Coaching your team on any of the above, and on using and interpreting GA data.

After completion of the data collection stages, creation of a dashboard, or a detailed deep dive analysis and report with actionable insights are valuable next steps.

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