Website and Marketing Analytics

Google Analytics Set-up

Better understand how people arrive, behave and convert on your website. This includes installing Google Analytics and using Google Tag Manager to track key events and goals, e-commerce and much more.

Reports, Dashboards & Visualisation

Reduce ongoing manual effort and free up time for interpretation and action. This includes set up of automated dashboards that integrate data from multiple sources for focused, efficient reporting.

Channel Attribution

Understand the incremental effect of your marketing channels throughout a customer journey. Which of your marketing activity is working better?  Where could you re-allocate budget for better results?

Analysis, Insights & Strategy

Deep analysis and strategic insights help you make decisions on development priorities, better understand and predict your customer behaviours, plan your marketing strategies and improve customer experience.

Testing & Optimisation

Use easily accessible analytics and mar-tech platforms to deliver segmented, personalised user experiences and optimise your marketing budget.

Google Analytics Expert

Tap into the expertise of an advanced user of Google Analytics and GA360 to get the most out of your technology. Or up-skill your team with training in Google Analytics, GA360 and DataStudio.

Based in Melbourne, I typically work with clients across Australia and New Zealand.

As an experienced strategic marketer and specialist digital analyst, I offer consulting services across the full spectrum of data-driven marketing.

I help brands to:

    • Plan analytics roadmaps
    • Set up and maximise Google Analytics and other measurement tools
    • Generate data-driven marketing insights, strategy, activation and optimisation
    • Save time with reporting
    • Plan and implement testing programs
    • Improve in-house skills with Google Analytics reporting and insights generation