Data for Marketing

Data strategy and collection

Guidance on which data sources, metrics and technology are relevant to help you make better decisions. Roadmaps, planning, collection, integration and validation of data.

Channel Attribution

Understand the incremental effect of your marketing channels throughout a customer journey. Which of your marketing activity is working better?  Where could you re-allocate budget for better results?

Reporting and Visualisation

Focused, efficient reporting, visualisation and automation can significantly reduce ongoing manual effort and free up time for interpretation and action.

Analysis, Insights and Strategy

Deep analysis and strategic insights help you make decisions on development priorities, better understand and predict your customer behaviours, plan your marketing strategies and improve customer experience.

Testing & Optimisation

Use easily accessible analytics and mar-tech platforms to deliver segmented, personalised user experiences and optimise your marketing budget.

Google Analytics Expert

Tap into the expertise of an advanced user of Google Analytics and GA360 to get the most out of your technology. Or up-skill your team with training in Google Analytics, GA360 and DataStudio.

What I do

As an experienced strategic marketer and specialist digital analyst, I offer consulting services across the full spectrum of data-driven marketing.

I help brands to:

    • Plan analytics roadmaps
    • Set up and maximise Google Analytics and other measurement tools
    • Generate data-driven marketing insights, strategy, activation and optimisation
    • Save time with reporting
    • Plan and implement testing programs
    • Improve in-house skills with Google Analytics reporting and insights generation