Editing Google Analytics Channel Groups

by Annie Clare June 12, 2020 Attribution, Google Analytics

While the out-of-the-box Default Channel Groups offer a very good start for organising your attribution reporting, there are usually a

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UTM tags in a nutshell

by Annie Clare June 06, 2020 Attribution, Google Analytics

UTM tags (aka campaign tags) are a key component of Attribution in Google Analytics. Find out everything you need to

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Three foundation ingredients for Google Analytics attribution

by Annie Clare June 01, 2020 Attribution, Digital Analytics, Google Analytics

Three foundation ingredients set you up for using channel attribution in Google Analytics: campaign tagging, conversion metrics and attribution dimensions.

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