Editing Google Analytics Channel Groups

by Annie Clare June 12, 2020 Attribution, Google Analytics

While the out-of-the-box Default Channel Groups offer a very good start for organising your attribution reporting, there are usually a

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Don’t let aggregated metrics get in the way of insights –Using Google Analytics segments for meaningful insights.

by Annie Clare May 01, 2020 Digital Analytics, Google Analytics

It doesn’t take much expertise or effort to dig a little deeper into your Google Analytics data and turn up

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Is it time to review (and use) your digital marketing data?

by Annie Clare April 20, 2020 Digital Analytics

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